Privacy Policy

Effective Date: November 10, 2025

The Serpent Sage ™  ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website The Serpent Sage ™ (the "Site"), including any other media forms, media channels, mobile website, or mobile application related or connected thereto (collectively, the "Services"). Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Site.

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We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the "Effective Date" of this Privacy Policy. You are encouraged to periodically review this Privacy Policy to stay informed of updates. You will be deemed to have been made aware of, will be subject to, and will be deemed to have accepted the changes in any revised Privacy Policy by your continued use of the Site after the date such revised Privacy Policy is posted.

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This Privacy Policy is designed to comply with applicable United States federal laws, including but not limited to the Federal Trade Commission (FTC) guidelines on privacy and data security, the Children's Online Privacy Protection Act (COPPA), the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act, and relevant state laws in Michigan, such as the Michigan Identity Theft Protection Act (MCL 445.61 et seq.) and data breach notification requirements under Michigan Compiled Laws (MCL 445.72). We aim to provide transparency and protect your personal information in accordance with these laws.

1. Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

Personal Data

Personally identifiable information, such as your name, shipping address, email address, telephone number, and demographic information (e.g., your age, gender, hometown, and interests) that you voluntarily provide to us when you register with the Site, express an interest in obtaining information about us or our products and Services, participate in activities on the Site (such as posting messages in our forums or entering competitions, contests, or giveaways), or otherwise contact us.

Derivative Data

Information our servers automatically collect when you access the Site, such as your IP address, your browser type, your operating system, your access times, and the pages you have viewed directly before and after accessing the Site.

Financial Data

Financial information, such as data related to your payment method (e.g., valid credit card number, card brand, expiration date) that we may collect when you purchase, order, return, exchange, or request information about our Services from the Site. We store only very limited, if any, financial information that we collect. Otherwise, all financial information is stored by our payment processor, [Payment Processor Name, e.g., Stripe or PayPal], and you are encouraged to review their privacy policy and contact them directly for responses to your questions.

Mobile Device Data

Device information, such as your mobile device ID, model, and manufacturer, and information about the location of your device, if you access the Site from a mobile device.

Third-Party Data

Information from third parties, such as personal information or network friends, if you connect your account to the third party and grant the Site permission to access this information.

Data from Contests, Giveaways, and Surveys

Personal and other information you may provide when entering contests or giveaways and/or responding to surveys.

We do not intentionally collect sensitive personal information, such as Social Security numbers, genetic data, health information, or religious information, unless specifically required for a particular Service and with your explicit consent.

2. Use of Your Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Site to:

• Administer sweepstakes, promotions, and contests.

• Assist law enforcement and respond to subpoenas.

• Compile anonymous statistical data and analysis for internal use or with third parties (in aggregated, non-identifiable form).

• Create and manage your account.

• Deliver targeted advertising, coupons, newsletters, and other information regarding promotions and the Site to you.

• Email you regarding your account or order.

• Enable user-to-user communications.

• Fulfill and manage purchases, orders, payments, and other transactions related to the Site.

• Generate a personal profile about you to make future visits to the Site more personalized.

• Increase the efficiency and operation of the Site.

• Monitor and analyze usage and trends to improve your experience with the Site.

• Notify you of updates to the Site.

• Offer new products, Services, and/or recommendations to you.

• Perform other business activities as needed.

• Prevent fraudulent transactions, monitor against theft, and protect against criminal activity.

• Process payments and refunds.

• Request feedback and contact you about your use of the Site.

• Resolve disputes and troubleshoot problems.

• Respond to product and customer service requests.

• Send you a newsletter.

• Solicit support for the Site

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All information collected is used solely for internal purposes to operate and improve our Services. We will never sell, rent, or otherwise share your personal information with third parties for their marketing purposes without your explicit consent.

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3. Disclosure of Your Information

We may share information we have collected about you in certain situations. Your information may be disclosed as follows:

By Law or to Protect Rights

If we believe the release of information about you is necessary to comply with the law or in response to valid requests by public authorities (e.g., a court or a government agency), or to protect our rights, property, or safety, or that of our users or others, we may share your information.

Business Transfers

We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

Third-Party Service Providers

We may share your information with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf and require access to such information to do that work. Examples include: payment processing, data analysis, email delivery, hosting services, customer service, and marketing efforts. We may allow selected third parties to use tracking technology on the Site, which will enable them to collect data about how you interact with the Site over time. This information may be used to, among other things, analyze and track data, determine the popularity of certain content, and better understand online activity. Unless described in this Privacy Policy, we do not share, sell, rent, or trade any of your information with third parties for their promotional purposes.

Affiliates

We may share your information with our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include our parent company and any subsidiaries, joint venture partners, or other companies that we control or that are under common control with us.

Business Partners

We may share your information with our business partners to offer you certain products, services, or promotions, but only with your consent.

Other

You may share information with others through the Site, such as by posting on forums or message boards. Information shared in these ways may be public and not subject to this Privacy Policy.

We do not sell your personal information to third parties. All disclosures are limited to what is necessary for the purposes described above and in compliance with applicable laws.

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4. Tracking Technologies

Cookies and Web Beacons

We may use cookies, web beacons, tracking pixels, and other tracking technologies on the Site to help customize the Site and improve your experience. When you access the Site, your personal information is not collected through the use of tracking technology. Most browsers are set to accept cookies by default. You can remove or reject cookies, but be aware that such action could affect the availability and functionality of the Site. You may not decline web beacons. However, they can be rendered ineffective by declining all cookies or by modifying your web browser’s settings to notify you each time a cookie is tendered, permitting you to accept or decline cookies on an individual basis.

We may use cookies, web beacons, tracking pixels, and other tracking technologies on the Site to help customize the Site and improve your experience. For more information on how we use cookies, please refer to our Cookie Policy posted on the Site, which is incorporated into this Privacy Policy. By using the Site, you agree to be bound by our Cookie Policy.

Internet-Based Advertising

Additionally, we may use third-party software to serve ads on the Site, implement email marketing campaigns, and manage other interactive marketing initiatives. This third-party software may use cookies or similar tracking technology to help manage and optimize your online experience with us. For more information about opting out of interest-based ads, visit the Network Advertising Initiative Opt-Out Tool or Digital Advertising Alliance Opt-Out Tool.

Website Analytics

We may also partner with selected third-party vendors, such as Google Analytics, to allow tracking technologies and remarketing services on the Site through the use of first-party cookies and third-party cookies, to, among other things, analyze and track users’ use of the Site, determine the popularity of certain content, and better understand online activity. By accessing the Site, you consent to the collection and use of your information by these third-party vendors. You are encouraged to review their privacy policy and contact them directly for responses to your questions. We do not transfer personal information to these third-party vendors. However, if you do not want any information to be collected and used by tracking technologies, you can visit the third-party vendor or the Network Advertising Initiative Opt-Out Tool or Digital Advertising Alliance Opt-Out Tool.

You should be aware that getting a new computer, installing a new browser, upgrading an existing browser, or erasing or otherwise altering your browser’s cookies files may also clear certain opt-out cookies, plug-ins, or settings.

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5. Third-Party Websites

The Site may contain links to third-party websites and applications of interest, including advertisements and external services, that are not affiliated with us. Once you have used these links to leave the Site, any information you provide to these third parties is not covered by this Privacy Policy, and we cannot guarantee the safety and privacy of your information. Before visiting and providing any information to any third-party websites, you should inform yourself of the privacy policies and practices (if any) of the third party responsible for that website, and should take those steps necessary to, in your discretion, protect the privacy of your information. We are not responsible for the content or privacy and security practices and policies of any third parties, including other sites, services, or applications that may be linked to or from the Site.

6. Security of Your Information

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse. Any information disclosed online is vulnerable to interception and misuse by unauthorized parties. Therefore, we cannot guarantee complete security if you provide personal information.

In the event of a data breach, we will comply with Michigan's data breach notification law (MCL 445.72) by notifying affected individuals and relevant authorities as required, typically within a reasonable timeframe after discovery.

7. Policy for Children

We do not knowingly solicit information from or market to children under 13 years of age. If we learn we have collected personal information from a child under 13 years of age, the information will be deleted as soon as possible. If you believe we might have any information from a child under 13 years of age, please contact us at [your contact email]. This complies with the Children's Online Privacy Protection Act (COPPA).

8. Controls for Do-Not-Track Features

Most web browsers and some mobile operating systems include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. No uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Policy.

9. Options Regarding Your Information

Account Information

You may at any time review or change the information in your account or terminate your account by:

• Logging into your account settings and updating your account.

• Contacting us using the contact information provided below.

Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, some information may be retained in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our Terms of Use, and/or comply with legal requirements.

Emails and Communications

If you no longer wish to receive correspondence, emails, or other communications from us, you may opt out by:

• Noting your preferences at the time you register your account with the Site.

• Logging into your account settings and updating your preferences.

• Contacting us using the contact information provided below.

If you no longer wish to receive correspondence, emails, or other communications from third parties, you are responsible for contacting the third party directly.

10. Michigan Residents' Rights

Under Michigan law, residents have certain rights regarding their personal information, including the right to be notified in the event of a data breach affecting their information. We do not sell personal information, as defined under applicable laws. If you are a Michigan resident and have questions about your data, please contact us as outlined below.

11. Contact Us

If you have questions or comments about this Privacy Policy, please contact us at:

The Serpent Sage ™

2632 S Rochester Rd 

Rochester Hills, MI  48307

info@theserpentsage.com

(917) 757-3340

This Privacy Policy was last updated on the Effective Date listed above.